CeSa was created by the drive for passion and
imagination of Chaley Tiu, a graduate of Ateneo de Manila and School of
Fashion & Arts who found her true calling in the world of fashion.
CeSa as she likes to call her is an imaginative character created as the
Alter Ego of what she soon discovered to be the inspiration for her
fashion line. CeSa’s design aesthetic and motto is to create pieces that
are organic, beautiful and embodies the bohemian personality of freedom
and fluidity. CeSa’s main inspiration is that of nature and of the beauty of
the Philippine islands.
CeSa’s debut was with a couple of swimwears and
cover-ups during the Brasili 2012 fashion show in Rockwell. It was the success of Brasili that lead to
the creation of the very first beach collection in April 2012. Around May 2012 she started
working with her fellow SOFA classmates to help promote her line in a
fashion editorial called “girls just wanna have fun”, it was during this
promotion that she met Hanna delos Reyes, a fashion student and a freelance
stylist who studied in St. Benilde. Hanna and Chaley instantly worked well
as a team and have both exchanged thoughts, ideas and design concepts with
one another.
It wasn’t too long when they both decided to
collaborate in a made to order line called CeSa Designs. A sub-brand that caters to
personally-made clothing that are made for the sole purpose of special
events like weddings, cocktails, debuts, prom, or any other formal occasions.
Conversely, it embodies the CeSa motto and focuses on more couture and
tailored pieces that CeSa Beachwear doesn’t offer. Under Cesa designs
is Cesa- ries, a line of made to order accessories. She and Hanna get
their inspiration from their occasional beach trips --- the shapes
of seashells, the sandy texture, and the cool breeze. They both interpret
these seaside inspirations to luxe accessories for formal occasions.
The two are constantly working to build the
brand and their love for fashion and caters to the needs of
their clients. It is with such drive that led them to venture onto the world
of men’s wear. In it, CeSa Men (C-Men) was born. The line caries mostly
board shorts and shorts for both men and women that are designed by Hanna
and Chaley. With Cesa men
(C-Men) we aim to create innovative and unique pieces for men of
style, who shares the same love of the beach and to ultimately redefine
the beachwear for men. CeSa Designs aims to be the leading online retailer
of innovative fashion in South East Asia, with a fine sense of patriotism,
CeSa is indeed a brand that is proudly Philippine made. It is with such
endeavors that the powerhouse team aims to show their talents as
fashion entrepreneurs and translate their ideas and vision into reality.
Meet the Team!
Chaley Tiu is
the founder and lead designer of Cesa. She is a management graduate who later
pursued fashion design to find her niche. Her goal in life was always simple,
and that is to create something worthwhile to call her own. Eventually, it was
her natural tendencies to value her interests that cemented her goal. A simple
appreciation for fashion, a god taste in beach culture, and an entrepreneurial
spirit. The conceptual approach of combining the three is the heart and soul of
her design.
Hanna De Los
Reyes, a culinary graduate whose love for fashion design and styling was always
inevitable. She eventually shifted her creative spirits to fashion and
graduated in School of Fashion and the Arts in 2012. She is the lead designer
of Cesaries, the luxe accessories line of Cesa and a partner in Cesa-Men, the
men’s line of Cesa Beachwear. She always had an act and passion for designing
for people even at a young age. It is her simple desire to work with people to
create the perfect piece for them that is the drive of what she does.
0 comments:
Post a Comment